01 — Authentication

Onboarding the Mother

9:41

01Splash

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MOM IVF

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Mothers

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PD

Dr. Poornima ✓

A new ray of hope

Your Journey to
Motherhood, Reimagined

A personalised 90-day fertility programme designed by India's top IVF specialists. Backed by science. Driven by hope.

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02Welcome

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14

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1994

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05Create Profile

02 — Home Dashboard

The Dashboard ☀️

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9:41

P

Welcome ☀️

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Your journey starts here

Hi Priya 🌸
A new ray of hope

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90-Day Fertility Challenge

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15 free recipes

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Free · Today 4 min read

Understanding your fertile window — a beginner's guide

PD

Dr. Poornima Durga

IVF Specialist · 12 yrs

Join 24,000+ women

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06Base Dashboard · Free

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08Plan Comparison

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What happens next

1

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10Payment Success

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Welcome back ☀️

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Your Package · Premium 90-Day

Your Journey

Day 12 / 90

78 days to go — keep going 🌸

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Start D 30 D 60 D 90 🏆

What You Get

What's Next Today

Fertility Breakfast Bowl

In 12 min · 15 min prep

Next Appointment

PD

Dr. Poornima Durga

Tomorrow · 5:00 PM · Video call

11Home Dashboard ⭐ Premium (Post-Upgrade)

04 — Challenge

90 Days of Hope

9:41

Challenges

Your Challenge

🌸

90-Day Fertility Reset

Day 12 of 90

More Challenges

12Challenge List

9:41

Enrolled

90-Day Fertility Reset

Doctor-led, science-backed program for hopeful mothers.

Day 12

Day 1 Day 90

90

Days

4.9

Rating

78%

Success

What's included

Personalised Meal Plan

90 days · AI + nutritionist co-designed

Daily Yoga & Pranayam

15–30 min routines · Cycle-aware

4 Expert Consultations

IVF specialists 1:1 · Quarterly

Hormone Tracker

AI insights · BBT · cervical mucus

Led by experts

PD

RV

SK

+5

8 specialists

200+ years combined IVF experience

MP

Meera, 32 · Mumbai

"Day 76 — BFP after 3 yrs. This programme changed everything. 💛"

13Challenge Details

9:41

Day 12

Wed, 23 Jun · Luteal phase

SUN

9

MON

10

TUE

11

WED

12

THU

13

FRI

14

SAT

15

Today's Progress

3 of 4 done ✨

+150 pts 12 streak

75%

Morning · 5–10 AM

2/2 ✓

Wake & Hydrate (warm water + lemon)

6:30 AM · +20 pts

Fertility Yoga · 20 min

Done · 95 cal · +30 pts

Day · 10 AM – 6 PM

1/2 · Active

Fertility Breakfast Bowl

DUE

in 1h 12m · 320 kcal · +25 pts

Supplements · Folic + Omega 3

9:15 AM · +15 pts

Evening · 6–10 PM

0/2 · Upcoming

Brisk Walk · 30 min

5:30 PM · +25 pts

Sleep Meditation · 12 min

10:00 PM · +15 pts

14Daily Tasks

9:41

Week 2

17 — 23 JUN

Detox + Nourish 🌿

Week 2 of 13 · 1,250 pts earned

71%

5/7

M

T

W

T

F

S

PD

Dr. Poornima's mid-week note

"Push hydration this weekend — fertile window opens Mon."

Weekly KPIs

Hydration

Goal · 21L this week

18 / 21

86%

Yoga Sessions

Goal · 5 sessions

4 / 5

80%

Meal Plan

Goal · 21 meals

17 / 21

81%

Sleep 8 hrs

Goal · 7 nights

5 / 7

71%

Meditation

Goal · 70 min total

42 / 70m

60%

15Weekly Tasks

9:41

My Progress

35%

Overall

Your journey

Day 12 of 90

Week 2 Detox

↑12%

12d

Day Streak 🔥

↑8%

1,840

Points Earned

87%

42 / 48

Tasks Completed

−2.4kg

59.6kg

Weight Today

90-Day Trend

Weekly completion %

+193%

W1 W2 W3 W4 W5 W6 W7 W8 Now

Body Changes

7.5h

↑1.2h avg

36.8°

Stable

68bpm

↓4 resting

Achievements · 8/24

🔥

10-Day Streak

🧘

Zen Master

💧

Hydrated

⏳

2 to go

🏆

Locked

🌸

Locked

16Progress Stats

05 — Nutrition

Food as Fertility Medicine

9:41

Nutrition

1,420

/ 1,950

Today

530 kcal left

On track · Luteal phase ✨

Protein

62 / 90g

Carbs

154 / 210g

Fats

38 / 65g

Boost iron today — spinach + dates suggested

Today · 4 Meals

2 done · 1 due

🥣

Breakfast · 7:30

Quinoa Berry Bowl

320 kcal·Folate ⭐

EATEN

🥗

Lunch · 1:00 PM

Spinach Paneer Wrap

480 kcal·Iron + Protein

EATEN

🍵

Snack · NOW

Trail mix + Green tea

⏰ Due in 12 min · 180 kcal

🍛

Dinner · 7:30 PM

Moong Dal Khichdi

450 kcal·Sattvic

Key fertility nutrients · Week

↑ 3 of 5

Folate

Iron

Omega-3

Vit D

Zinc

17Nutrition Dashboard

9:41

Meal Plan · Wk 2

👩‍🍳

AI + CHEF · WEEK 2 PCOS-aware

Fertility-Boosting Indian

Curated by Dr. Reena Verma

WED

23

THU

24

FRI

25

SAT

26

SUN

27

MON

28

TUE

29

Calories

1,950

Protein

90g

Carbs

210g

Fats

65g

Today's Menu · 4 items

🥣

🌞 Breakfast · 7:30 320 kcal

Quinoa Berry Bowl

Antioxidants Folate

🥗

🥗 Lunch · 1:00 PM 480 kcal

Spinach Paneer Wrap

Iron Protein

🍵

🍵 Snack · 4:30 PM 180 kcal

Trail Mix + Green Tea

Healthy fats

🍛

🌙 Dinner · 7:30 PM 450 kcal

Moong Dal Khichdi

Light Sattvic

18Meal Plan

9:41

Log Meal

AI Detecting

Point at your plate — we'll estimate the meal 🌸

Today's Meals

320

Breakfast Bowl

7:45 AM

140

Almond Snack

11:00 AM

Add lunch

19Log Meal · Photo

9:41

Meal Detected

AI · 96% confident

12:47 PM

We think this is

Fertility Rainbow Bowl

Lunch · 1 serving

420

kcal

28g

Protein

52g

Carbs

14g

Fats

Detected Items

🥗

Quinoa & Kale Base

1 cup · 220 kcal

🍅

Roasted Vegetables

½ cup · 90 kcal

🥑

Avocado & Seeds

¼ portion · 110 kcal

20Meal Detected

9:41

Water

Today

2.25L

of 3L goal

750ml to go 💧

Add Water

21Water Tracker

9:41

Supplements

Today's Stack

3 of 4 taken ✨

+135 points · Next in 2h 15m

💊

🔥

12-day perfect streak

Consistency matters for fertility

Morning · 7:30 AM

Folic Acid 5mg

After breakfast · Tube defect prevention

CoQ10 200mg

Mitochondrial · Egg quality booster

Afternoon · 1:00 PM

Vitamin D3 2000 IU

Sunshine vitamin · Hormone support

Evening · 8:00 PM

Omega-3 1000mg

UPCOMING

⏰ Reminder in 2h 15m · DHA & EPA

22Supplement Tracker

06 — Wellness

Mind, Body & Soul

9:41

Wellness

Find Your Calm 🌸

77

Score

Wellness Score

Glowing ✨

+5 this week

How are you feeling?

Log mood

Today's Pillars · 3/4

Yoga

Done · 20 min

Pranayam

Done · 8 min

Pending · 10 min

7.2h

Sleep

avg this week

Today's affirmation

"My body is a temple of hope, my heart is open to motherhood."

Featured for you

Meditation

Body Scan IVF Prep

12 min

Yoga Flow

Hormone Vinyasa

25 min

Breathwork

Calm Anxiety

6 min

23Wellness Dashboard

9:41

🧘‍♀️ FERTILITY YOGA

7-Day Programme

Day 2 of 7

4.9 · 8.2k · 18k completed

Hormone Balance Vinyasa

Gentle flow to stimulate ovaries, regulate cycles, and release pelvic tension.

SK

Sneha Kapur

Senior Yoga Therapist · 12 yrs

7-Day Programme

D1

Foundation: Hip Openers

✓ Completed · 22 min · 95 cal

D2

Pelvic Activation Flow

TODAY

▶ 25 min · Beginner-friendly

D3

Heart Opening Series

Tomorrow · 20 min

D4

Cooling Pranayam

Day 4 · 15 min

↑ Ovarian flow ↓ Cortisol PCOS-friendly

24Yoga Program

9:41

Movement

Activity Rings

Today · Wed 23 Jun

On track

MOVE

320 / 420 cal

EXERCISE

42 / 60 min

STAND

9 / 12 hrs

Luteal phase · low-impact only

👟

Steps Today

7,842

Goal 10,000 · 78%

68

Avg HR

3.2km

Distance

12

Floors

Today's Activities · 2

Fertility Yoga

6:30 AM · 22 min · 95 cal

Brisk Walk

5:30 PM · 30 min · 145 cal

25Exercise Tracker

9:41

Now Playing

Breathe

In...

4 seconds

HR: 62 bpm · ↓ relaxing

Soulful Mind · Series 3

Manifesting Motherhood

By Niharika Bose · Mind Coach

04:32

11:20

#Affirmations #Hope #Healing

26Meditation Player

07 — Consultation

Talk to Experts

9:41

Consultation

Top Experts 👩‍⚕️

PD

⭐ TOP RATED · IVF

Dr. Poornima Durga

4.9 · 24 yrs · 78% success

From

₹1,800

Available Now · 12 Sort: Rating ↓

RV

Dr. Reena Verma

Fertility Nutritionist · 12 yrs

4.8 Available

₹600

SK

Sneha Kapur

Yoga Therapist · 8 yrs

4.9 In 15 min

₹450

PJ

Dr. Priyanka Jain

Gynaecologist · Endometriosis

4.7 Tomorrow 10 AM

₹900

NB

Niharika Bose

Mind Coach · Manifestation

4.9 Available

₹700

Premium plan · 2 free consults left this month

27Experts List

9:41

PD

TOP RATED · IVF

Dr. Poornima Durga

MD, DGO, FRM · Apollo Mumbai

24+

Years exp

4.9 ★

2.4k rated

78%

IVF Success

About

Helped 5,000+ women become mothers. Specialises in complex IVF, recurrent miscarriage and PCOS-driven infertility.

Specialties · 5

IVF ICSI PCOS Endometriosis FET

Languages

Eng · Hindi · Marathi

Education

AIIMS · KEM

MP

Meera P. · IVF Success

★★★★★

"She listened, explained, made me feel hopeful again. Now mom to baby Vihaan 💛"

From

₹1,800

28Expert Profile

9:41

Book Slot

PD

Dr. Poornima Durga

IVF Specialist · ₹1,800 base

Confirmed ✓

Consultation Mode

Select Date · June

WED

23

Today

THU

24

Tomorrow

FRI

25

SAT

26

SUN

27

MON

28

Morning · 5 slots

Evening · 5 slots

Reason (Optional)

Premium plan · 2 free consults left Free 🎁

29Appointment Booking

PD

9:41

LIVE · 08:24

HD

P

YOU

Dr. Poornima Durga

IVF Specialist · 24 yrs

🎙 Live Transcription

AI · Hindi+Eng

"Continue Folic Acid 5mg daily, schedule HSG test next week..."

30Video Consultation

9:41

Consultation Summary

PD

Dr. Poornima Durga

IVF Specialist · 12 yrs

Jul 12 · 5:00 PM · 28 min

Complete

Doctor's Notes

Cycle regularity looks improved this month. Continue with the current fertility-focused diet and yoga routine. BBT trend is encouraging — early ovulation confirmed on Day 14.

Recommend continuing supplements as prescribed and returning for a follow-up in 4 weeks for hormonal panel review.

Prescription

Folic Acid 5mg

Once daily · Morning

30 days

CoQ10 200mg

Twice daily · With meals

30 days

Next Steps

Follow-up appointment

Aug 9 · 5:00 PM

31Consultation Summary

9:41

PD

Dr. Poornima Durga

● Online · typically replies in 30 min

Today

PD

Hi Priya! 🌸 Great to see you back today. How have you been feeling since our last call?

9:15 AM

Hi Doctor! I've been really consistent with the meal plan and yoga this week. My cycle also felt lighter this time 😊

9:18 AM · ✓✓ Read

PD

That's wonderful progress! Please review the updated prescription below and continue for 30 days.

Prescription_Jul12.pdf

128 KB · Tap to view

9:22 AM

Thank you doctor 🙏 I had a small doubt about the BBT reading — should it be checked before or after brushing teeth?

9:25 AM · ✓✓ Read

PD

Always before — the moment you wake up, before any activity, even before drinking water. Consistency matters more than exact time. ✨

9:26 AM

PD

32Chat with Doctor

08 — Journey

Track Every Heartbeat

9:41

My Journey

Since Day 1

12 days of
steady progress

Started Jul 1 · Cycle 2 of your journey

Track Today

Cycle

Day 18 · Luteal phase

11 days until next period

18

PeriodFollicularOvul.Luteal

Milestones so far

🌱

Started Journey

Jul 1 · Day 1

💧

Hydration Habit

7-day water log · Jul 8

🧘

Yoga Consistency

10 sessions · Jul 12

33Journey Overview

9:41

Weight

Today · 23 Jun · 7:30 AM

59.6

kg

−2.4 kg / 12 days

3.6 to goal

90-Day Trend

Daily weigh-ins

W M 3M

Goal 56kg

AprMayToday

Start

62.0

11 Jun

Current

59.6

Today

Goal

56.0

9 Sep

BMI

22.4 ✓

HEALTHY

<18.522.42530+

Recent · 3 entries

Yesterday

59.8 kg ↓0.2

21 Jun

60.0 kg ↓0.1

20 Jun

60.1 kg —

34Weight Tracker

9:41

Sleep

Last Night

7

h

28

m

11:14 PM → 6:42 AM

Sleep Quality

2h 12m

Deep

1h 48m

REM

3h 28m

Light

7-Day Average

7h 12m

M T W T F S S

35Sleep Tracker

09 — Education

Knowledge is Power

9:41

Learn

Fertility Library 📚

⭐ EDITOR'S PICK 8 MIN

Understanding Your Fertility Window

PD

Dr. Poornima Durga · IVF Specialist

🥗

5 Superfoods for Egg Quality

By Reena Verma · 4 min left

Trending This Week

🌸 5 MIN

Cycle

PMS or Pregnancy?

12k reads

💊 7 MIN

Supps

Truth About CoQ10

8.4k reads

🔬 10 MIN

IVF

First Cycle Step-by-Step

15k reads

🧘 6 MIN

Mind

Stress & Conception

22k reads

📬

Weekly Hope Newsletter

Personalised tips from your care team

36Content Library

9:41

🌸

FERTILITY 101 · 8 min · 12k reads

Understanding Your Fertility Window

PD

Dr. Poornima Durga

23 Jun 2026 · IVF Specialist

Quick Read · 30s

Fertility window spans 6 days each cycle. The 24 hrs around ovulation is the peak. Track BBT, cervical mucus, and use OPK strips.

The female reproductive cycle is a beautiful orchestra of hormones, each playing a role in releasing a single mature egg every month.

When does ovulation happen?

For a 28-day cycle, ovulation typically occurs around Day 14. The egg lives 12-24 hours after release...

#ovulation #bbt #fertility101

Reading progress

35% · 5 min left

37Article Detail

9:41

Video Library

🎓 MASTERCLASS LIVE Q&A

IVF Demystified: 30 mins with Dr. Poornima

24.5k · 28:42 4.9

Latest Episodes

🧘

12:30

Morning Fertility Flow · 12 min

Sneha Kapur · 18k views

2 days ago · Yoga

🥗

08:45

Cook Along: Sattvic Fertility Bowl

Reena Verma · 9.4k views

5 days ago · Cooking

🌬️

06:18

Pranayam for Hormone Balance

Niharika Bose · 12k views

1 week ago · Mind

💛

22:08 REAL

Real Stories: Meera's IVF Journey

Community · 32k views

2 weeks ago · Stories

Continue watching

IVF Masterclass · 18 min left

38Video Tutorials

10 — Community

Sisters in Hope

9:41

Community

Sisterhood 💛

Your story

MP

Meera 💛

DK

Divya

AS

Aanya

RT

Riya

MP

Meera Patel

2h · 💛 SUCCESS STORY

After 3 years of trying, day 76 of MOM IVF — got my BFP! 🎉💛 Believe sisters, your time is coming. Thank you Dr. Poornima!

🤰💛 BFP Day 76

DK

Divya K.

4h · Q&A · PCOS

Anyone tried the seed cycling protocol? Day 20 in. Cramps reduced but not sure if it's the seeds or yoga 🙃

Expert reply · Reena Verma

"Seed cycling supports hormones but works over 2-3 cycles. Stay consistent ✨"

39Community Feed

9:41

New Post

P

Priya S.

Morning yoga 🧘

#fertilityreset #yoga

168 / 500

40Compose Post

9:41

Post

MP

Meera Patel

2h · Mumbai · 💛 Success

After 3 years of trying, day 76 of MOM IVF — got my BFP! 🎉💛 Believe sisters, your time is coming. Thank you Dr. Poornima Durga 💛💛💛 #fertilityjourney #hope

🤰💛 📍 Mumbai BFP Day 76

2.4k · 186 comments

42 shares

Top Comments · 186

DK

Divya K.

1h

Soo happy for you babe! 💛 You've inspired me to keep going. Currently Day 18 ✨

PD

Dr. Poornima Durga

Expert ✓

45m

So proud of you Meera 💛 Your discipline and faith made this happen. Wishing you a smooth pregnancy.

AS

Aanya S.

30m

CONGRATULATIONS! 🎉💕 This is the news we all needed today 💛

P

41Post Detail

9:41

Expert Q&A

PD

LIVE

🎙 NOW LIVE · IVF Q&A

Ask Dr. Poornima Durga

1,248 watching · ends 6 PM

P

✓ Answered 6h · Riya T.

Is it safe to do yoga during IVF stimulation phase?

PD

Dr. Poornima Durga · IVF Specialist

Yes! Gentle restorative yoga is excellent. Avoid inversions and heavy core. Focus on hip openers + meditation. 🌸

Pending 2h · You

PCOS + thyroid both — which to manage first for fertility?

8 likes

Expert will respond in ~2 hrs

✓ Answered 1d · Aanya S.

Best supplement combo for egg quality after 35?

64 likes

"CoQ10 200mg, DHEA 25mg (under guidance), Vit D, Omega-3..." Read more

All answers verified by certified specialists

42Expert Q&A

11 — Profile

Her Personal Space

9:41

Profile

P

Priya Sharma

priya@email.com · Mumbai

Premium Day 12 / 90

🔥

12

Day Streak

⭐

1,840

Points

🏆

8 / 24

Badges

My Journey

Earn & Save

🎁

Refer & Earn ₹500

3 friends joined · ₹1,500 earned

Account

43Profile

9:41

Subscription

Current Plan

Premium

✓ ACTIVE

Started

11 Jun 2026

Renews

11 Sep 2026

Quarterly

₹5,841

Method

UPI · SBI

This Month's Usage

Consultations 2 / 4 used

Meal Updates Unlimited ∞

Lab Discount Saved ₹420

👑

Upgrade to Elite

Unlimited · IVF 1:1 · Free 3 lab tests

Invoices · Last 12 months

Jun 2026 · Premium

MIVF24062600891

₹5,841

Mar 2026 · Essential

MIVF24031400218

₹2,999

44Subscription Manage

9:41

Medical Reports · 4

Latest · AMH

2.4 ng/mL

18 Jun 2026 · Apollo Lab

✓ NORMAL

For age 32

AI noticed TSH trending up · retest in 6 weeks

June 2026 · 3 reports

Hormone Panel

AMH · FSH · LH · TSH · 18 Jun

✓ All normal range

Complete Blood Count

CBC · 12 Jun

✓ Hb 12.8 g/dL

TVS Ultrasound

Day 7 scan · 10 Jun

⚠ Follicle dev noted

April 2026 · 1 report

Thyroid Profile

T3 · T4 · TSH · 22 Apr

⚠ TSH slightly elevated

45Reports

9:41

Notifications

Today

New message from Dr. Poornima

"That's wonderful progress! Please review the updated prescription…"

2 min ago

Your fertile window opens in 3 days 🌸

Focus on rest & fertility-friendly foods this week.

1 hr ago

Time for your CoQ10

Second dose of the day — take with meal

3 hrs ago

Consultation tomorrow · 5:00 PM

With Dr. Poornima Durga · Video call

5 hrs ago

Yesterday

3 new replies to your post

"Any tips for keeping the yoga streak alive on tough days?"

Yesterday · 8:14 PM

Fertility Yoga starts in 15 min 🧘‍♀️

Day 12 · Heart Opening Series · 20 min

Yesterday · 6:15 AM

Earlier this week

New in library: 5 Fertility Superfoods

3 min read · By Dr. Poornima Durga

Mon · 9:00 AM

Great hydration this week 💧

You hit your 3L goal 6 out of 7 days

Sun · 9:00 PM

46Notifications

12 — Personalization (Opt-in)

Understanding Her Journey

Deep-dive assessment triggered later — never on first login.

9:41

STEP 1 OF 5

Clinical Assessment

Fertility profile

Helps our specialists tailor your 90-day plan.

Q1 · Menstrual Cycle

How regular is your cycle?

Required

Q2 · Conception Journey

Trying to conceive since

0–3 mo8 months2+ yrs

Active care often improves outcomes after 6 mo

Q3 · Pregnancy History

Previous pregnancies

Encrypted Anonymous to coaches

47Fertility Assessment

9:41

STEP 2 OF 5

Medical record

Medical history

All entries are private to you and your care team.

End-to-end encrypted · HIPAA-compliant

Diagnosed Conditions

2 selected

Past Surgeries

Laparoscopy

Endometrial assessment · Mar 2022

Current Medications

2 active

Thyronorm 50mcg

1 tab • Morning · Daily

Active

Folic Acid 5mg

Daily · Last 6 months

Active

48Medical History

9:41

STEP 3 OF 5

Treatment record

Fertility history

Helps your IVF specialist tailor next steps.

Past Treatments

IUI Treatment

2 cycles · 2023 · No conception

Hormonal Therapy

Clomid · 3 months · 2022

IVF Treatment

Not attempted yet

Lab Markers (Latest)

AMH

Normal

2.4 ng/mL

0.54.0

FSH

Normal

7.2 mIU/mL

320

TSH

High

4.8 mIU/L

⚠ Monitor closely

Upload report

PDF · JPG

49Fertility History

9:41

STEP 4 OF 5

Daily habits

Lifestyle check

Small shifts. Big fertility wins.

70

Score

Rest & Recovery

Sleep per night

6.5

hrs

36912 hrs

Below 7 hrs may affect ovulation

Habits

Exercise

3x/wk

Smoking

Never

Alcohol

Rare

Caffeine

2 cups

Stress Level (Past Week)

Moderate · We'll add mindfulness modules

Diet Preference

Vegetarian · North Indian

50Lifestyle Assessment

9:41

STEP 5 OF 5 — FINAL

Almost there

What's your
biggest goal?

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51Goals Selection

9:41

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Complete

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Plan is Ready

Based on your 5 answers, we've built a fertility plan just for Priya 🌸

Your Plan Includes

Fertility-focused meal plan

Cycle-aware yoga routines

4 doctor consultations

Weekly progress reports

52Assessment Complete

Onboarding the Mother

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